How We Create Brands with Purpose
A strong, purposeful brand is the key to creating a cohesive experience for your clients. You want your brand to actually represent who you are and the work you do. You want to be memorable so people visiting your site or app understand who you are and what you do. As branding, development, and user experience experts, we work with our clients to carry out their vision for their brand.
We do this through our in-depth process, which helps us create brands with purpose. Over the years, we’ve perfected our onboarding and methods, so you’ll always get the support you need. Wondering how our process makes magic? We’re going through why our process works today!
Working With You On Your New Brand
The only way to create a brand with purpose is through a collaborative process. It’s your vision, and we want to bring it to life. Our goal is a meaningful result that aligns with you. This means directly working with you to create and build that vision. We stay flexible, so we can adapt whenever needed, and don’t worry, we love a challenge!
No matter what you need and whether you’re starting from scratch or need a reset, we can work on it together. For a brand identity, we can work with you on everything from naming to strategy to branding design. If you need photo/video or product and apparel design, we can get that done too. Then, we’ll work together to create that user experience before, finally, building out what you need.
Going In-Depth To Create Your Vision
Our secret sauce is that we always immerse ourselves in a client’s world and make sure we understand their exact vision before we build anything. We do this through cover audits, analysis, and ideation. We want to understand your why and explore the meaning behind your brand. Sometimes this means helping you figure out what you want your brand to be and why, and that’s okay! Don’t worry if this takes a bit or you’re not quite sure where you want to go yet. As a team of problem solvers, we’re here for that. But this step is so important because your why heavily influences our final product.
On top of discovering everything about you and your work, we do a lot of thinking! We believe that creating brands with purpose requires synthesizing and sifting through all that information into something user-friendly. We’ll really put ourselves in your user’s shoes, so we can design their whole experience.
Design With a Focus on The User Experience
The root of all we do comes down to a human-centered design process. We know how important it is to not just create a beautiful brand or website, but one that provides an easy-to-navigate user experience. This is where our UX (or user experience) experience comes in. Each project is different, but for many of our clients, that means creating site maps, wireframes, and prototyping every single step.
To show exactly how we work with brands to create purposeful designs, we wanted to show you one of our clients: Adams Beverage! In order to achieve their goals, we created a custom WordPress website for them. This beverage distributor needed a new website experience that would update the look and feel of their brand, highlight their product portfolio, and create an employee portal. And while there were dozens of pieces in their UX, here are a few of our favorites:
We created a custom user experience for each area Adams serves, with a location feature in the top right navigation bar.
Automatically pulling in new beverages Adams is distributing to showcase on their site so customers can always see what’s new.
We also provided photography and videography services for Adams that is featured throughout the site (we can’t stress enough how much professional photo + video can amplify a website!)
We also created an employee portal to further serve their own teammates, educate them on different roles, and build company morale.
But the best part? Adams Beverage can now update their website quickly with our complete custom WordPress backend that we built for them.
“Your honesty and expertise as we worked together were invaluable!”
Branding That Goes Beyond Digital
We also believe that your branding can go beyond just a logo! A logo and complete brand identity was created for Nomad Be Happy, to capture the fun and unique travel experience they provided. These brand elements were then brought to life through business collateral, apparel, custom Squarespace website design, and more.
“What a rewarding process, it was beyond fun! East Taylor was there for us when we needed them and even when we didn’t know we needed them.”
Creating Brands with Purpose
You’re a change-maker, someone who wants to create an impact. You need a brand that can help you do that work. Helping those with a desire to change the world is our passion. We want to support you as you achieve your goals. This means working with you to create the best possible experience for your users.
If you’ve got the vision and you’re ready to get started on your purposeful brand, we’d love to hear from you!
