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Problem + Solution

Flux Nourishment was rebranded to Morsel with a complete overhaul of their existing web platform to include the features and functionality that Morsel’s clients need. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

To create a brand + web experience that encompassed the mission of the company, in addition to, providing customers with a customizable meal subscription experience. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 

 
 
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Plant-based Fuel for Your Soul

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Moodboard

A mood board was created to set the style, visual tone, and direction for the brand before a logo was developed.

 
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Logo Creation

Next, logo concepts were explored to find the right fit for the new brand style.

 
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Brand Style Guide

Once a logo concept was refined and approved. A fully comprehensive brand style guide was developed to include the company mission, brand values, logo usage, color palette, patterns, iconography, social media assets, etc.

 
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Brand Extras

Supporting brand elements were created and ideated to include business cards, custom shipping boxes, apparel, stickers, etc.

 Strategy + UX

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Strategy + Discovery

A deep dive into Morsel’s business needs, as well as, the competitive landscape provides important information to inform decision making.

 
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Site Map

A site map was created to account for all….

 

User FLows + Wireframes

A blueprint of the site was created to inform the design phase. All content and user paths were outlined to ensure that all needs are met.

 Morsel Creative

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HomePage Creative

The homepage creative was first laid out to get client approval before designing out the remaining pages.

 
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Clickable Prototype

A clickable prototype was created to allow the client and development fully immersive documentation to bring this design to life.

 Morsel Launch

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Development + Q/A

Once development is underway, a staging link is provided for QA to ensure that the site functions properly.

 
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Launch Plan

A launch plan is created to announce and promote the new brand + site.

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— Megyn Jefferson